Description: Introduction to Intellectual Asset Management examines various ways adopted by leading companies in managing their intellectual assets and intellectual properties in leveraging them for optimal returns. Using case laws and anecdotes, the book explains how intellectual properties have created wealth for its creators whether they are patents, trademarks, copyright or design by careful negotiations and contractual obligations.The book provides an insight to the processes involved in the legal and business aspects of recognizing intellectual assets, converting them to intellectual property protecting and using them to create a brand value foe the organisation and the decision makers for creating and strategising new goals and achieving the existing ones.