Description: This book discusses the runaway success of companies such as Amazon.com that began in 1995 and sells books, clothes and kitchen ware. With a market capitalization of over $16 billion and a Fortune 500 ranking, what was its business model? Also read the success stories of eBay and Priceline.com and articles on the e-Business model, the BPO model, the mobile business model and the no-frills airline model.