Description: This two-part series underlines the need for strategy and strategic management for companies. Strategic management is a science that can be adapted and developed depending on ones situation. Volume II underlines the need for strategy to be developed in an organization by design, default or circumstances. This volume contains eight case studies of some world-class companies such as Nissan, Linux, Intel, Procter & Gamble, Cemex, IKEA, Tesco and Starbucks who have successfully used strategic management .