Description: Competing in domestic markets is quite different from competing in global markets. A company may compete in an overseas market because the domestic market is saturated, intensely competitive or it might find more attractive opportunities in foreign countries. There are several other benefits for a company entering overseas markets, as this book notes. But it also poses major challenges to marketers in terms of varying customer requirements. This book covers these issues and many more related to competing in global markets. It comprises concepts and cases featuring well-known Indian and foreign companies such as Gucci, Prada, Starbucks, L`Oreal, LVMH, Hennes & Mauritz, Zara, Hidesign and Titan.