Description: Over the past twenty years, the study of industrial organizationthe analysis of imperfectly competitive marketshas grown from a niche of micro-economics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. While formal in its approach, the book is written in a way that requires only basic mathematical training. Supplemental materials posted on the Web make more extensive use of algebra and calculus.