This step-by-step textbook explains how to design... more

This step-by-step textbook explains how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to Choosing the proper medium for the research and on to advice on successfully presenting research results. Marketing Research provides clear explannations of complex issues, including the interpretation of statistics. It includes charts, graphs figures, sample questionnaires, and case studies that make important points easier to grasp.... less

The key to success in business is planning. And t... more

The key to success in business is planning. And the key to successful planning is using a proven format to analyze a products marketability. Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, the book examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be doneand how to do it.... less

The valuation of share in an unquoted company is ... more

The valuation of share in an unquoted company is not a mechanical task: To value a shareholding your need to understand the approach taken by the courts. To successfully negotiate a valuation you need to be aware of the practice adopted by HMRC valuers. Share Valuation Handbook gives practical techniques cross-referenced to a modern, up-to-date commentary and analysis of all the case law on share valuation to ensure that when you deal with HMRC the outcome will be satisfactory for all. Share Valuation Handbook brings together the practical methods of share valuation, the statutory requirements for a fiscal valuation and prints the full decisions of the courts for every share valuation case in a single volume. All three aspects are carefully cross-referenced to make this an authoritative, but readily usable work that is an essential tool for the accountant who is required to value a shareholding.... less

Exams without anxiety! Impossible, Isnt it? Anxie... more

Exams without anxiety! Impossible, Isnt it? Anxiety is a natural human reaction to worry at times during exams. It is also natural to express an emotional reaction to the ups and down of tackling tasks; angry or frustrated at one time and exhilarated at another. The ideas in this book are intended to help you avoid becoming locked into a state of anxiety, where your interaction with exams, tests and course deadlines result in an unhelpful stress reaction in you. This popular and well reviewed book is the first choice for candidates taking examinations at any level, reflects the latest changes in examination and assessment methods.... less

The New 3 Minute Meditator provides you 30 simple... more

The New 3 Minute Meditator provides you 30 simple ways to unwind your mind anywhere and anytime. It expounds on ways of integrating the use of meditation into real-life situation. The book deals with six specific problem areas: tension, anger, self-acceptance, fears, phobias, loss, grief, and feelings of loneliness and emptiness.... less

How Do You Become A SUPERBOSS?Amusing, stimulatin... more

How Do You Become A SUPERBOSS?Amusing, stimulating, often provocative, SUPERBOSS a worldwide bestseller in ten languages provides down-to-earth advice for anyone aspiring to managerial excellence. David Freemantle maintains that every manager can take action today to become a SUPERBOSS and in this entertaining book he sets out over 130 years of managing people successfully in any walk of life.... less

Is This Book Worth Your Time And Money?Only if yo... more

Is This Book Worth Your Time And Money?Only if you... Make speeches or presentations Create or work with people who create: Corporate communications (e.g., speeches, articles, white papers, displays, overviews, capabilities booklets and videos) Employee communications (e.g., recruitment materials, newsletters, handbooks) Marketing communications (e.g., advertising, packaging, merchandising, sales, promotions, trade shows, date sheets, brochures, Web sites) Public relations or public affairs communications (e.g., seminars, forums, symposiums, conferences, press releases, briefing guides, articles, video bulletins) Help shape your organizations communications activities Teach or study any of these communications activities Think you might like a career in communications... less

This newly revised text is designed to cover the ... more

This newly revised text is designed to cover the financial element of the new CIPD Managing Information for Competitive Advantage module as part of the new Leadership and Management standards. The text is also suitable for any student taking a finance-for-non-specialists module on an HR degree programme. It offers clear, accessible coverage of all issues relating to the management of financial information, from the very basics, to ensure an understanding of all key elements of financial management.... less

A Guide to Entrepreneurship is a practical guide,... more

A Guide to Entrepreneurship is a practical guide, packed with examples and case studies, demonstrating how (and how not) to make a small business work. The book will help readers decide whether this is a course they want to pursue, what skills and disciplines they will need to make a go of it, and what obstacles they will need to overcome along the way.Areas covered include: avoiding the pitfalls of the single-skill entrepreneur raising capital and managing cash getting the market right investing in new technology getting to grips with red tape managing growth... less

This new book aims to provide foreign insurers an... more

This new book aims to provide foreign insurers and intermediaries looking to enter the market with practical, up-to-date guidance on setting up in the MENA region. The countries featured in the book are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, Iraq, Egypt, Lebanon, Jordan, Morocco, and Tunisia.... less