Make a Big Impact with a Small BudgetIf you want ... more

Make a Big Impact with a Small BudgetIf you want more bang from your advertising dollar, this book is for you. It explains, step by step, what advertising is, how it works, and, most important, what will work best for your small business. Worksheets and samples explain advertising concepts in easy-to-understand detail.The first edition of The Advertising Handbook received the Washington Press Associations Communicator Award for best instructional book of the year in 1991. This second edition has been updated, expanded, and made even more useful with the addition of many new worksheets to help you to develop the most effective advertising campaign for your business.... less

Creativity is coming of age. An increasing number... more

Creativity is coming of age. An increasing number of writers and management theorists are turning their attention to the development of creativity and innovation in management. However, none has yet provided a comprehensive review of the actual processes involved, from both a theoretical and a practical standpoint.David ODell gives a complete review of the latest research in the area, and describes a number of tools and techniques which can be used to enhance problem-solving capabilities. He explains all the latest theories and models of mental performance and development, and shows readers which elements of each model can be adapted for their own benefit.... less