This book explains the theory and practice of rur... more

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.... less

Retail is a US$12 trillion industry and one of th... more

Retail is a US$12 trillion industry and one of the largest employers after agriculture across the globe. The share of organized retail varies widely from just one per cent in Pakistan and four per cent in India to thirty-six per cent in Brazil and fifty-five per cent in Malaysia. Retailing is a challenging task in the changing dynamics of the market environment, which has seen unprecedented developments in the past few years. Managing in this environment calls for innovative retail strategies. This textbook explores the strategies which are retail specific and can be adopted by the retail industry across the world. It offers solutions to the retail problems emerging in the day-to-day operations of the retail stores. The book is primarily aimed at students pursuing graduation and post-graduation in retail (MBA/BBA/Diploma), professionals and consultants engaged in the field of Retailing.... less

Covering * Income Tax and Wealth Tax Text with G... more

Covering * Income Tax and Wealth Tax Text with Graded Illustrations * Landmark Judgements and Recent Circulars * Law as applicable for A. Y. 2012-13 * Finance Act, 2011 & Other amendments upto 31.10.2011... less

The only reckoner containing all amendments made ... more

The only reckoner containing all amendments made by Finance Bill 2012 at proper places along with effective date (For A.Y. 2012-2013 and 2013-2014... less

This book covers the rapidly expanding field of c... more

This book covers the rapidly expanding field of co-operatives through an application-driven approach. It examines the key concepts of co-operatives and includes features that aid student comprehension. India has the largest network of co-operatives in the world. This sector holds a prominent position in the development of the rural economy of our country.... less

with case laws and commentary on divorce, nullity... more

with case laws and commentary on divorce, nullity of marriage, maintenance, shelter, matrimonial home, custody of children and women rights to property with provisions of relevant acts... less

This book provides a valuable key for these stude... more

This book provides a valuable key for these students and working professionals to make successful careers in the corporate.... less

Updated with Central Civil Services(Revised Pay) ... more

Updated with Central Civil Services(Revised Pay) Rules 20078 based on 6th pay commission covering Government Circulars, Resolutions, Rules, Notifications and Case Laws... less

Covering Tax Calculation for AY 2011-12 and 12-13

Covering Tax Calculation for AY 2011-12 and 12-13... less

A Comprehensive Commenatry on Law Relating to Sea... more

A Comprehensive Commenatry on Law Relating to Search and Seizure and Assessment of Search Cases... less