Fourth Revised & Enlarged EditionCD includes Web ... more

Fourth Revised & Enlarged EditionCD includes Web links and additional resourcesBusiness research has become a bare necessity for every company, for survival and growth. With the opening of new markets and restructuring of business practices of old markets, need for information invariably drives the companies to concentrate more on their markets and customers.Research Methods for Management covers topics like Conjoint Analysis, Path Analysis, Data Mining and Data Warehousing research techniques, IT-based predictive models like RFM model, application of SPSS and Internet-based research services, with an improved pedagogical approach, added illustrations and insight for enhancement of student learning. The book also covers business research issues and Internet applications, supplemented with company and business research literature. Applications of multivariate techniques like factor, cluster and discriminant analysis, along with multiple regression, correlation analysis and multi dimensional scale in business research have been discussed in detail.... less

The key to success in business is planning. And t... more

The key to success in business is planning. And the key to successful planning is using a proven format to analyze a products marketability. Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, the book examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be doneand how to do it.... less

Marketing Management fulfills the need for an int... more

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.... less

Encyclopedia of Strategic Marketing Management10 ... more

Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing... less

Every project and business initiative has two cri... more

Every project and business initiative has two critical dimensions: technical performance (i.e., delivering rsults) and interaction management (i.e., managing relationships). Every interaction counts, and every interaction is remembered. Just as you respond to good and bad service as a consumer, so does each of your clients. This book contains the tools and techniques to turn client relationships into a competitive advantage for you and your organization.... less

Ever-changing customer needs and intense competit... more

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.The Handbook of Niche Marketing features respected authorities insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.... less

This book explains the theory and practice of rur... more

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.... less

This book is designed to get all managers and emp... more

This book is designed to get all managers and employees thinking about the little things that can make all the difference. Its a quick read you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. Its packed with practical, applicable suggestions that can be put to work immediately, such as how to: turn angry customers into lifelong clients. use a simple gesture to immediately put customers at ease. listen with more than your ears. easily give customers more than your ears. use negative feedback for positive action.Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.... less

Marketing services has now become an integral par... more

Marketing services has now become an integral part of the global economy. The changes initiated in the economic policies especially in India has resulted in a boom in the services and thus the contribution from the service sector to the overall economy has gone up progressively. There are major issues pertinent to the Indian context which need to be understood and presented to the academia and corporates. This book is an attempt to link the theoretical and practical aspects of services marketing. The book has been organized into six sectionstelecom services, banking services, financial & insurance services, information technology enabled services, healthcare & education and other select services. Each section deals with the emerging trends in the respective sector while attempting to provide information on current developments and practical insights.Marketing Services aims to provide a comprehensive collection of articles on the important aspects of services marketing and caters to the academic needs of postgraduate students of M.B.A., M.Com. and other diploma programmes in management. It also serves as a reference manual for faculty, researchers as well as practicing managers.... less

How to Win New Customers covers the process of ex... more

How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling in many instances it will mean going out and capturing your competitors customers for your own... This book shows sales managers and their reps how to find new customers before your competitors find them make cold canvassing productive stop competitors stealing your customers win business from your competitors win in the exhibition arena win in retailing... less