Global Marketing is the most important category i... more

Global Marketing is the most important category in the field of international marketing. Designing a global strategy requires a sound understanding of the cultural, economic and political environment of many countries. This book deals with global marketing environment, looks after marketing effort programs and global marketing strategies.... less

Provides an introductory overview of the law of i... more

Provides an introductory overview of the law of international institutions, covering the major organisations and explaining their role and governing law. The work is split into three parts:one describes the global institutions and then the regional institutions, part two addresses the various functions of international organisations and part three considers the four sets of common institutions problems.... less

This book is a compilation of classic short stori... more

This book is a compilation of classic short stories by five great French writers - Guy De Maupassant, Honore De Balzac, Victor Hugo, Anatole France and Pierre Louys. Though not necessarily representative of the authors complete works, the stories have been carefully chosen to showcase their versatility and skill as storytellers. The collection covers an extraordinary range of themes, styles and settings, allowing the reader to get a glimpse of another world gone by. Yet, these stories seem timeless, and the characters in them show the same foibles, fears and hopes as people in the brave new world of the 21st century.... less

Intellectual property is a branch of law where in... more

Intellectual property is a branch of law where international harmonization hasbeen progressing for a period of time through conventions such as the ParisConvention.This has led to increasingly more principles and rules becoming commonacross several, or even all intellectual property rights, including manyprovisions enacted at the European and international level.Harmonization continues apace (e.g. the Agreement on Trade-related Aspectsof Intellectual Property Rights) and the European Union has increased regionalharmonization through secondary level directives and regulations.Concise International and European IP Law - TRIPS, Paris Convention,European Enforcement and Transfer of Technology aims to provide a rapidunderstanding of the most important European and international texts, addressinggeneral and jurisdictional issues from a practical viewpoint. Concise International and European IP Law - TRIPS, Paris Convention,European Enforcement and Transfer of Technology is part of 'Concise IP', aseries of five volumes of commentary on European intellectual property legislationedited by Thomas Dreier, Charles Gielen and Richard Hacon. The formulaof this series is based on the successful German and Dutch formula 'KurzKommentar'and 'Tekst en Commentaar'. The five volumes cover: Patents andrelated matters, Trademarks and designs, Copyrights and neighbouring rights,IT and a general volume including jurisdictional issues.... less