How to Win New Customers covers the process of ex... more

How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling in many instances it will mean going out and capturing your competitors customers for your own... This book shows sales managers and their reps how to find new customers before your competitors find them make cold canvassing productive stop competitors stealing your customers win business from your competitors win in the exhibition arena win in retailing... less

How to Sell Your Higher Price is a guide to the m... more

How to Sell Your Higher Price is a guide to the most critical of sales objectives persuading the customer to buy your product and not the cheaper one down the road. The book is packed with examples and tips which will benefit both the novice and the experienced hand. Written in the authors usual down-to-earth, how to style, this book is full of practical ideas which you can put to use immediately. Areas covered include: How to sell quality How to demonstrate your superiority How to present your higher priced proposals How to assess and exceed your customers expectations How to deal with closed tenders How to deal with the internal politics... less

An invaluable resource written by experts, this e... more

An invaluable resource written by experts, this encyclopedia gives an in-depth look at the benefits and challenges of retail businesses. It is packed with examples and case studies which help every retailer to plan and develop a successful retail business. Volume 1: Retail Management Peter FlemingVolume 2: Retail Buying Techniques Fiona Elliott & Janet RiderVolume 3: Retail Selling Peter FlemingVolume 4: Franchising Iain MaitlandVolume 5: Big Ideas for Small Retailers John CastellVolume 6: International Retailing Plans and Strategies in AsiaEditors - John Dawson & Jung-hee LeeVolume 7: The Retailer and The Community Peter Fleming with Karen McCollVolume 8: Law For Retailers Bill Thomas... less

Managing In A Strategic ContextThis new text has ... more

Managing In A Strategic ContextThis new text has been designed for students taking modules in the business environment or business context areas of an HR or Business Degree Programme. It is written to cater for both undergraduate and postgraduate level modules as it covers all the standard subjects normally included in such modules.Presented and written in an easy to use format, for students with little or no prior knowledge of the subject area, the text enables students to gain key knowledge of the environmental influences economic, social and legal that are essential in developing an understanding of business strategy at every level.... less

Winston Churchill was querulous, childish, self-i... more

Winston Churchill was querulous, childish, self-indulgent, and difficult. But he was also brilliant, tenacious, capable and one of the most influential men in history. This book gives a brilliant and narrative account of Churchills astounding career that is unmatched in its shrewd insights and its unforgettable anecdotes. He captivated the world with his speeches and his writings.Born to an aristocratic family, young Winston was whisked off to boarding school at an early age and left in the care of a nanny, Elizabeth Everest. From a very young age, Churchill believed he was destined to play a great role in the life of his nation, and he determined to prepare himself. This book also covers Churchills leadership during the war, especially at the outset, when England stood alone and in imminent danger of defeat.... less

One of the noblest and most useful tasks to which... more

One of the noblest and most useful tasks to which we can commit ourselves is a greater understanding of how and why people believe as they do. What people believe and why they believe it profoundly influences the way they act. Religious beliefs and cultural assumptions are often so intimately intertwined that it is rarely, if ever, possible to disentangle them.The Handy Christianity GK Book is an easy-to-use comparative guide for anyone seeking a basic understanding of Christianity. In this book you will find answers to questions related to history, leaders, organization, symbols, beliefs, membership, and much more.... less

One of the noblest and most useful tasks to which... more

One of the noblest and most useful tasks to which we can commit ourselves is a greater understanding of how and why people believe as they do. What people believe and why they believe it profoundly influences the way they act. Religious beliefs and cultural assumptions are often so intimately intertwined that it is rarely, if ever, possible to disentangle them.The Handy Daoism GK Book is an easy-to-use comparative guide for anyone seeking a basic understanding of Daoism. In this book you will find answers to questions related to history, leaders, organization, symbols, beliefs, membership, and much more.... less

One of the noblest and most useful tasks to which... more

One of the noblest and most useful tasks to which we can commit ourselves is a greater understanding of how and why people believe as they do. What people believe and why they believe it profoundly influences the way they act. Religious beliefs and cultural assumptions are often so intimately intertwined that it is rarely, if ever, possible to disentangle them.The Handy Confucianism GK Book is an easy-to-use comparative guide for anyone seeking a basic understanding of Confucianism. In this book you will find answers to questions related to history, leaders, organization, symbols, beliefs, membership, and much more.... less

How to Work for an Idiot is the confession of a r... more

How to Work for an Idiot is the confession of a recovering I-Boss (Idiot Boss). After decades of writing and consulting, John Hoover, also known as Dr. John, finally realized that the vast majority of people he kept trying to energize, to motivate, and to enlighten were, wellidiots. He also realized that he was an idiot for trying to change them. Instead, he has decided to enlighten you, the poor schlubs, who actually must continue working for these Idiot bosses. You cannot change them. You cannot challenge them. And no, you cannot practice anything on them you saw on CSI or even CSI: Miami. But, you can survive them, even thrive under them, if only you know how to deal with them.So, despair no longerthis book offers hope for the spirit, strategy for the mind, and the essential ins-and-outs of dealing with an Idiot boss. And it wouldnt hurt Idiot-bosses themselves to take a look at what Dr. John says in this book.... less

This book is a practical guide to a key aspect of... more

This book is a practical guide to a key aspect of effective management communication. Communication plays a very important role in any organization. The success of mangers depends, primarily, on their ability to communicate with people for whom they are responsible, first what they need to do and second the importance of doing it. Effective communication increases the commitment and motivation of the workforce. This book reviews various proven methods of communication that any manager can adopt.... less