The field of industrial or business to business m... more

The field of industrial or business to business marketing is gaining importance and continues to be challenging for several reasons. The factors that have contributed to the growth in this field include: Intensifying competition and expanding markets with ongoing globalization Fast growing e-commerce applications and opportunities Evolving customer-centric and ethical marketing philosophies Increasing emphasis on knowledge and innovation based strategies Rising importance of high-tech businessesA growing number of business schools offer a course in industrial marketing. Several scholars and marketing executives are contributing to the advancement of theory and practice. This textbook is designed with several features and seeks to serve both practitioners as well as management students.... less

This book is designed to get all managers and emp... more

This book is designed to get all managers and employees thinking about the little things that can make all the difference. Its a quick read you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. Its packed with practical, applicable suggestions that can be put to work immediately, such as how to: turn angry customers into lifelong clients. use a simple gesture to immediately put customers at ease. listen with more than your ears. easily give customers more than your ears. use negative feedback for positive action.Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.... less