Separated by age, custom, tradition, faith and be... more

Separated by age, custom, tradition, faith and beliefs, India’s ‘father of the nation’ and first prime minister shared arguably the most important political partnership that modern India has or perhaps will ever witness. Together They Fought presents about 500 letters, telegrams, messages and notes exchanged between Gandhi and Nehru in the nearly three decades from 1921 to 1948. In these, they share views on a wide range of events, people and issues: from the Jallianwala Bagh massacre and Salt Satyagraha, to Sardar Vallabhbhai Patel, Mohammad Ali Jinnah and Subhas Chandra Bose, to the social empowerment of ‘untouchables’ and the inclusion of women in the Congress Working Committee. Accompanied by visuals that capture the depth, richness and vibrancy of the unique bond shared by Gandhi and Nehru, This carefully selected, judiciously annotated and chronologically arranged volume takes readers on a journey through the political arena of a nation in the pangs of birth and into the inner workings of two brilliant minds of the twentieth century.... less

The field of industrial or business to business m... more

The field of industrial or business to business marketing is gaining importance and continues to be challenging for several reasons. The factors that have contributed to the growth in this field include: Intensifying competition and expanding markets with ongoing globalization Fast growing e-commerce applications and opportunities Evolving customer-centric and ethical marketing philosophies Increasing emphasis on knowledge and innovation based strategies Rising importance of high-tech businessesA growing number of business schools offer a course in industrial marketing. Several scholars and marketing executives are contributing to the advancement of theory and practice. This textbook is designed with several features and seeks to serve both practitioners as well as management students.... less