Over the past twenty years, the study of industri... more

Over the past twenty years, the study of industrial organizationthe analysis of imperfectly competitive marketshas grown from a niche of micro-economics to a key component of economics and of related disciplines such as finance, strategy, and marketing. This book provides an issue-driven introduction to industrial organization. While formal in its approach, the book is written in a way that requires only basic mathematical training. Supplemental materials posted on the Web make more extensive use of algebra and calculus.... less

This book is about how to deal with others in fa... more

This book is about how to deal with others in families and in organizations. Many persons, including managers, are technically proficient but interpersonally incompetent. They are poor listeners, unable to understand the needs of others, and have difficulties in handling conflicts. Since managers have to get things done through others, they must possess skills to communicate, motivate, and delegate. Management Through Interpersonal Relationships offers all these by developing the ability to work with, understand, and motivate other people, both individually and in groups, through interpersonal skills.The book thus offers interpersonal skills throughout, which can be used effectively in all walks of life by teachers, students and practising managers.... less

Marketing services has now become an integral par... more

Marketing services has now become an integral part of the global economy. The changes initiated in the economic policies especially in India has resulted in a boom in the services and thus the contribution from the service sector to the overall economy has gone up progressively. There are major issues pertinent to the Indian context which need to be understood and presented to the academia and corporates. This book is an attempt to link the theoretical and practical aspects of services marketing. The book has been organized into six sectionstelecom services, banking services, financial & insurance services, information technology enabled services, healthcare & education and other select services. Each section deals with the emerging trends in the respective sector while attempting to provide information on current developments and practical insights.Marketing Services aims to provide a comprehensive collection of articles on the important aspects of services marketing and caters to the academic needs of postgraduate students of M.B.A., M.Com. and other diploma programmes in management. It also serves as a reference manual for faculty, researchers as well as practicing managers.... less