To get around a ban on alcohol advertising, a Rus... more

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards Russia. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand of clothing. The largest city in South America bans all billboards, posters, and signs in a fight against visual pollution.In the hyper-developing BRIC countries Brazil, Russia, India and China marketing is taking on incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.Brisk, fascinating, and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.... less

Each sunrise seems to bring fresh reasons for fea... more

Each sunrise seems to bring fresh reasons for fear.Theyre talking layoffs at work, slowdowns in the economy, flare-ups in the Middle East, turnovers at headquarters, downturns in the housing market, upswings in global warming. The plague of our day, terrorism, begins with the word terror. Fear, it seems, has taken up a hundred-year lease on the building next door and set up shop. Oversized and rude, fear herds us into a prison of unlocked doors. Wouldnt it be great to walk out?Imagine your life, wholly untouched by angst. What if faith, not fear, was your default reaction to threats? If you could hover a fear magnet over your heart and extract every last shaving of dread, insecurity, and doubt, what would remain? Envision a day, just one day, where you could trust more and fear less.Can you imagine your life without fear?... less

The Dhammapada (Path of the Buddhas Teachings) is... more

The Dhammapada (Path of the Buddhas Teachings) is a daily inspiration for millions of Buddhists all over the world and for people of all spiritual traditions who have been spoken by the Buddha himself over 2,500 years ago - contain most of Buddhisms central teachings.Originally composed in the ancient language of pali, this timeless text concisely and inspirationally portrays the route a person travels as he or she advances toward enlightenment. With poetic sequence and rhythm, the Dhammapada describes the fundamental role of mental conditioning in making us who we are. It paints contrasting portraits of three levels of our human existence - the fool, the wise one, and the enlightened one - and addresses specific aspects of experience, conduct, and belief that characterize our transformation from one of these modes of being to another.Now you can experience the Dhammapada with understanding even if you have no previous knowledge of Buddhism. This Jaico edition offers insightful yet unobstrusive commentary that explains references and philosophical terms, shares the inspiring interpretations of famous spiritual teachers, and gives you deeper insight into the text.... less

Most inventory professionals would gladly trade a... more

Most inventory professionals would gladly trade all the latest trend books for one guide that would help them do their jobs better right now. If that describes you, then Essentials of Inventory Management is your indispensable guide.In these pages youll find ready-to-use information in key areasfrom cost and accounting considerations, to physical control and layout, to problem identification and resolution.Written by a businessman and inventory pro for inventory pros, this timeless reference wont waste your time with marginal data or trivia.... less

As companies become bigger and more powerful, the... more

As companies become bigger and more powerful, the need to oversee them grows ever, and ever more difficult to achieve... From the author of Just Reward?, this is a cutting-edge analysis of corporate governance, and the way that company directors accountability is moving into new realms.Polly Peck, Robert Maxwell, BCCI.... There are many examples of abuse of power in large corporations and the damage this can cause. Recent developments in the field of corporate governance have made significant progress in highlighting the importance of these issues, but we are still a very long way from a workable system which can truly protect the interests of the innocent, without hampering high performance by companies.Anthony Williams shows how we can take things forward. The book includes a review of the way in which directors are currently regulated, and explains how the systems already in place can be modified to provide the protection we need.... less