A unique, patented programme for the development of creative thinking within a business environmentThis book represents the result of years of research, and the distillation of a consulting package prepared by the authors under the brand name Mindmix. The book explains in easy, practical steps how to make innovation happen in your organisation. Clear guidelines are presented on: How to find new ideas How to overcome barriers to creativity and innovation How to screen and evaluate new ideas as they are generated How to manage the process from concept to implementationThis best-selling guide to organisational creativity has been completely revised and updated, including new research and further refinements of the authors unique approach. A Guide To Organisational Creativity remains, more than ever, the definite guide to creativity in the workplace....
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