Lesly's HANDBOOK OF PUBLIC RELATIONS AND COMMUNIC... more

Lesly's HANDBOOK OF PUBLIC RELATIONS AND COMMUNICATIONS has been the most comprehensive and widely used PR reference. It offers the latest and best ideas and thinking from the leaders in public relations. In this edition, Philip Lesly draws together a panel of internationally renowned experts to create an invaluable, worldwide industry guide.... less

How to Give a Damn Good Speech provides you with ... more

How to Give a Damn Good Speech provides you with professional and speech writers techniques to make each and every speech a powerful presentation. Theibert has done years of research and has read thousands of speeches in an effort to better illustrate his points and bring you the best example possible. You can read the book in its entirety or you can read the section that best suits your needs. The book contains topics on speech, provides quotations, interesting and entertaining stories and historical anecdotes for each day of the year.... less

When Lincoln reunited a country fractured by the ... more

When Lincoln reunited a country fractured by the Civil War all the while enduring unceasing political criticism and tragic personal losses he triumphed under conditions that would break most people. Determined to discover the source of this amazing strength and resilience, scholar Philip Ostergard has spent years uncovering the place of faith in Lincolns life. The result is a fascinating look at the depth of Lincolns knowledge and beliefs.For those who seek answers to the questions surrounding Lincolns views, this book offers intriguing details into Lincolns inner battle between doubt and faith, as well as the complex times in which he lived.... less

Revised with updated information and current case... more

Revised with updated information and current case studies, plus seven new chapters, this new edition gives you the latest tools for showing profitability in your HRD program. Todays economic climate demands that anyone involved in training and development be able to both produce and document results. This is an invaluable reference for anyone involved in human resource development.... less

300 Brain-twisting Puzzles is the perfect book fo... more

300 Brain-twisting Puzzles is the perfect book for anyone who wants to test and challenge their mental powers. With hundreds of numbers, letters, words and visual conundrums of varying difficulty you can wrestle with problems of logic, grapple with baffling sequences and explore your lateral thinking skills.This book will entertain as much as it will exasperate and, finally, you may be astonished at how quickly you find yourself solving brain-teasers that once seemed downright impossible. Sharpen your IQ with this immense collection of visual, diagrammatic, letter and number puzzles. Each of the ten sections is composed of thirty questions to test different aspects of your IQ. It is specially designed to enable you to improve your performance as you work through it, and your rating can climb to exceptional by the end of the book. With 300 fascinating and thought-provoking questions to choose from, this is a must for every puzzle fan and anyone who wants to test their IQ to the limit.... less

300 Brain-twisting Puzzles is the perfect book fo... more

300 Brain-twisting Puzzles is the perfect book for anyone who wants to test and challenge their mental powers. With hundreds of numbers, letters, words and visual conundrums of varying difficulty you can wrestle with problems of logic, grapple with baffling sequences and explore your lateral thinking skills.This book will entertain as much as it will exasperate and, finally, you may be astonished at how quickly you find yourself solving brain-teasers that once seemed downright impossible. Sharpen your IQ with this immense collection of visual, diagrammatic, letter and number puzzles. Each of the ten sections is composed of thirty questions to test different aspects of your IQ. It is specially designed to enable you to improve your performance as you work through it, and your rating can climb to exceptional by the end of the book. With 300 fascinating and thought-provoking questions to choose from, this is a must for every puzzle fan and anyone who wants to test their IQ to the limit.... less

The key to success in business is planning. And t... more

The key to success in business is planning. And the key to successful planning is using a proven format to analyze a products marketability. Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, the book examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be doneand how to do it.... less

Whether the context is recruitment, appraisal, co... more

Whether the context is recruitment, appraisal, counselling or grievance, all managers conduct interviews with their staff from time to time. But these managers are rarely offered any systematic training. In this book Leslie Rae, an experienced interviewer and trainer of interviewers, describes an approach that can be applied across a wide range of situations. The book introduces the key techniques of interviewing and shows how these techniques can be put to effective use in specific type of interviews.... less