* An authentic, comprehensive, up-to date, simple... more

* An authentic, comprehensive, up-to date, simple and lucid analysis of the provisions of the Companies Act, Rules, SEBI Guidelines. The language of the book is simple and treatment of the subject lucid. An effort has been made to present the complicated provisions in a simple manner so that students can easily grasp. Besides, debatable issues have been deliberated to their logical conclusions.... less

Second Revised & Enlarged EditionThe era of Brand... more

Second Revised & Enlarged EditionThe era of Brand Switch is here upon us.For many years, product and service marketeers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to perceived value and not necessarily to brands.Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls an imaginary remote control. With this imaginary remote control, the consumer explores various brands only momentarily and evaluates them according to the perceived value he is getting.This is not to say that brand loyalty can no longer exists. However perceived value loyalty will precede brand loyalty. Only after a thorough assessment would a consumer settle for a particular brand. The author has recommended a unique way to gain, retain and regain consumers through his Brand Switch Module.The new edition of this book is enriched with the latest happenings in the brand world alongwith analysis and strategic thinking. A new refreshing concept of Brand Switcher has been added. Jagdeep Kapoors Brand Switch Module recommends strategies to convert, attract, increase, retain and reconvert customers leading to increased sales, market share and profits.... less

*An authentic comprehensive, up-to-date, simple a... more

*An authentic comprehensive, up-to-date, simple and lucid analysis of the provisions of the companies act, rules, sebi guidelines other corporate laws expecially conceived for the students *An effort has been made to present the complicated provisions in a simple manner so that students can easily grasp them. * Summary given at the end of each chapter will be great help to the students during revisions. *Important Circulars, notifications, amendmenrs ans case laws(upto 1st June have been incorporated. *Law stated in this book is as amended upto 1st June 2011... less