Designed for students undertaking project and the... more

Designed for students undertaking project and thesis work at diploma, masters and doctorate levels, this book is an ideal source to guide students faced with projects and dissertations through the pitfalls of research methods. Unique among books of this k... less

Marketing Management fulfills the need for an int... more

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.... less

The key to success in business is planning. And t... more

The key to success in business is planning. And the key to successful planning is using a proven format to analyze a products marketability. Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, the book examines the factors that influence feasibility analyses, including external considerations (market size, competition, technology, inflation and the economy, government regulations, political conditions, social change), internal factors (purpose, corporate objectives, resources), and financial considerations (revenue estimates, cost estimates, return on investment). The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavior, and new venture creation to help you develop the analytical skills you need to focus on what needs to be doneand how to do it.... less